Launch an Emotional Rescue!
A direct marketing expert once said: People are driven by fear, guilt, anger, greed, exclusivity, and the promise of salvation. Does your marketing appeal to one or more of these emotions or needs? (more…)
A direct marketing expert once said: People are driven by fear, guilt, anger, greed, exclusivity, and the promise of salvation. Does your marketing appeal to one or more of these emotions or needs? (more…)
Improving marketing is usually top-of-mind for any business owner, but it can sometimes feel overwhelming. Here are ten powerful practices you can tackle – one at a time. By taking on only one of these “essentials” each month, you’ll build a powerful marketing machine in less than a year! (more…)